About Us

Changing the way Real Estate Agents prospect for leads. Spending hours a day to make a hundred calls is in the past. Use conversational AI to find warm leads and set appointments automatically, all while gathering key data to optimize your chance of converting that lead into a sale. Risk-free trial offers 30 days to try the service and if you are not satisfied, we will refund your money.

Our Story

Founded in 2023 by Michael Hamblin with a mission to change the way Real Estate agents prospect for leads and manage those relationships. Michael has been in the Real Estate field for 6 years and has a myriad of experience from working referral leads as a Zillow Premier Agent to performing land acquisitions on tens of thousands of acres for renewable energy projects, and even selling trophy ranches all throughout the Pacific Northwest and Rocky Mountains. Michael has learned how to use tools of the industry to geographically prospect for buyers and sellers while implementing emerging technologies like AI to streamline and automate sales pipelines. At Soft Sell AI, we aim to use human like conversational AI to build relationships with clients and move them through the sales funnel while gathering all the information agents need to convert those leads into sales.

Why This Platform?

We aim to redefine the Real Estate industry through pipeline automations using various AI programs and multimedia marketing campaigns using the latest AI software. By training AI to make calls and take specific actions from those calls, the ability to have more conversations with qualified clients goes up exponentially. By using data science and AI, not only do we ensure high SEO rankings, but we give you control of your time and make sure when you are called upon, the lead is qualified and worth your valuable time.